Google sent an email to European based hotel and vacation property managers that with the new European rules, they can now remove pricing information and other information from showing in the Google Search results. Google said this is available to hotels in the European Economic Area (EEA).

The email was posted by Lluc B. Penycate on X and reads:

Here is a screenshot:

Lluc asked, “Does this mean what I think it means? Hotels (for EU users) can opt-out from displaying meta search prices and reviews from their GBP Profiles… Not sure if it means only the hotels feed or it also includes OTA’s…”

He also referenced this Google help document that reads:

Carlos Rodriguez responded with more details from Google in Spanish on X which translates to:

Here is that email (sorry for the automated translation, I do not speak Spanish):

Forum discussion at X.