Ginny Marvin, Google’s Ads Liaison, said again “Ad Strength is not used in the auction.” She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ‘so important’ as it addresses industry concerns.

Ginny Marvin explained, “To be clear, Ad Strength is not used in the auction.” She added, “It is a diagnostic tool that was developed to help advertisers understand how the diversity and relevancy of their creative assets can maximize the number of ad combinations that may show for a query.”

She went on to add:

In that PDF, it reads:

A lot of this confusion came when Google tested a new diagnostic insights view.

Here are those posts:

Forum discussion at X.