Google is testing a new user interface treatment for the Google Ads diagnostic insights view. This new UI highlighted an issue with low ad strength that drove a lot of concern within the PPC community. In short, Ginny Marvin, Google’s Ads Liaison, said the ad strength and pinning details are not new, but the treatment for the diagnostics insights is a test.

Nate Louis spotted this new UI for the Google Ads diagnostic insights and posted this screenshot on X:

Nate asked, “Will ads no longer show if they have low ad strength?” This led to a lot of concern in the PPC community, here are some of those mentions:

Google’s Ginny Marvin replied in detail over here saying:

Forum discussion at X.