Google is now sending emails to publishers, app owners, and others if their sites and apps are not compliant with the GDPR EU User Consent Policy. The email says, “We may take action, including suspension, if the Policy violations have not been resolved.”

Thomas Eccel posted a screenshot of this email on X and wrote, “Google EU Policy Team has sent out emails for websites with non-compliant GDPR Consent Banners. If until the given deadline, the Consent Banner has not been fixed, “including suspension” of the Google Ads Account may be taken into consideration.”

The email reads:

These were sent to some advertisers in the European region, I am told.

Here is the post:

This comes shortly after Google posted Adapt to privacy and regulatory changes with consent mode in the Google Ads, Admob, AdSense and Ad Manager help centers. Ginny Marvin, Google’s Ads Liaison, also posted about this:

What is new is that it seems Google is now emailing folks about this.

Forum discussion at X.