Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 months will be paused.

This is similar to Google Ads automatically pausing inactive ad groups but this is at the keyword level, not ad group level. The Ad groups pause started in March and went through the end of April.

Google sent the following email to Google Ads advertisers that would be impacted by this. Here is the email from Anthony Higman on X:

Here is a screenshot:

Ginny Marvin responded to some concerns about this on X saying, “To clarify, only keywords that have received zero impressions over the last 13 months will be paused. So it only affects keywords that haven’t driven any traffic to your site in over a year. You’ll still be able to unpause these keywords if you want.” Adding, “The aim is to streamline workflows and simplify ads accounts. If you decide that a paused keyword is necessary to your campaign, you can always re-enable it.”

Here are some of those posts:

Forum discussion at X.