Google announced that the DoubleClick Search inventory management feature announced in August of last year is now integrated with Google AdWords – if you want.

Basically it integrates with your AdWords campaigns and your Merchant Center feed and builds new ads into your campaigns.

Google describes the process as follows:

Reaction To Inventory Aware Campaigns

A WebmasterWorld thread has advertisers a bit worried about this. Here are some short reactions by advertisers:

Sounds kind of scary.

But of course, with any automation there are also incredible conveniences.

Set Up Inventory Aware Campaigns In AdWords

After linking your Merchant Center account to DoubleClick Search, you can create a new campaign and be up and running in three easy steps:

Select an engine account in the left-hand navigation of your DoubleClick Search account
Click New above the table of existing campaigns, and then select Inventory campaign from the dropdown.
Complete the configuration steps for how your ad groups, ads, and keywords will be generated.

Will you give it a try?

Forum discussion at WebmasterWorld.