On August 22nd, Google released the August 2023 core update. We did not feel much of any volatility until a few days later, on August 25th. Then we had some movement on that Friday, Saturday, and Sunday, and then it died down for a couple of days, picking up again a few days ago.

I am seeing new volatility signals with this August 2023 core update starting Wednesday, August 30th, through today, Friday, September 1st. The movement does not seem to be as drastic and impactful as what we saw on August 25th but there is an additional movement over the past few days.

I have to say, overall, this release seemed to be not as heated as past updates in terms of how widespread this was. I was expecting it to hit many more sites but it did not seem to.

SEO Chatter

Here is what I see in terms of SEO chatter over the past few days. These are from WebmasterWorld, BlackHatWorld and comments here:

Some useful charts from Glenn Gabe (no, he can’t share the site):

So as you can see from the comments and charts, sites impacted saw very big changes.

Tracking Tools On August 2023 Core Update

The tools, at least most of them, noticed more volatility around Friday, August 25th and then seemed to calm down after. Here is what they show:

Semrush:

SERPmetrics:

Advanced Web Rankings:

Accuranker:

Mozcast:

Cognitive SEO:

Algoroo:

RankRanger:

SERPstat:

Wincher:

SERPwoo:

I suspect the update will be done rolling out soon.

Forum discussion at WebmasterWorld and BlackHatWorld.