I am sure you all see it all the time when you are checking out e-commerce sites – content stuffed at the bottom of the product listings category pages. It is an easy way to get content on to the page and also not distract the user from seeing the product listings on the page. Google’s John Mueller said you should try to think of other ways to incorporate the content on the page and not just stick it in the footer.

Glenn Gabe summed it up nicely in this tweet:

John basically said at the 7:18 mark into the hangout that stuffing content in the footer isn’t a great practice. Instead he said you should “make sure that those pages are well integrated with your website so that we have clear context of how those pages should belong the website and what those pages are about.” “And another thing you can do is when you have that listing of products, make sure that there’s some information on that on those listings that we can understand what this page is about.,” he added.

Here is the video of what he said:

Here is the transcript:

Most of this advice is common sense SEO in 2019 but hey, you and I still see it all over the place.

Forum discussion at Twitter.