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Google's Content Spam Penalties Rolled Out Today

Ranking DroppingsA WebmasterWorld thread has a bunch of SEOs and Webmasters complaining about a recent and significant drop in traffic from Google. These reports all come from webmasters who have had stable rankings in Google and stable traffic from Google for years.

UPDATE #2: I was wrong in assuming the “content farm algorithm” was live. It is not live yet. What is live is the algorithm to block low-quality scraper sites from showing up in the Google index.

Update: Matt Cutts of Google confirmed this in a blog post at his personal blog.

There is some speculation that Google’s new content spam detection and prevention techniques have kicked in impacting these particular web sites from ranking well in Google.

A senior member at WebmasterWorld said:

Another person said everything was doing great and then January 26th came “at exactly 3:30pm CST. It’s as if the switch was turned off again, ” he said. And another webmaster said the same thing, “We have lost 40-60% traffic in several sites, all same time yesterday. Very frustrating and to see server idle now.”

They mostly all claim they have unique and useful content on their site, but as you know, with any Google change, there are always examples of collateral damage.

Did you notice maybe changes in Google in the past couple days? If so, do you think it is the beginning of the content spam prevention Google mentioned earlier?

Forum discussion at WebmasterWorld.

Update: Matt Cutts of Google confirmed this in a blog post at his personal blog.

More stories on this will be complied at Techmeme.

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