Earlier this month, Google’s head of search spam, responded to a comment on his blog explaining that when most SEOs and Webmasters use the disavow tool, they use it wrong.
Matt Cutts said you should not use it like a “fine-toothed comb” but rather use it like you would use a “machete,”
Matt wrote:
To me this means that webmasters and SEOs are missing too many bad links when they use the tool and possibly often, Google will flag a whole domain as being bad and not just a specific URL. So if you use the disavow link tool too gently, then it might not work. But if you use it too aggressively it might hurt you as well.
Google’s John Mueller reshared this on Google+, so clearly we have Matt Cutts saying this, Google’s John Mueller sharing it again on Google+. This must come up fairly often.
Forum discussion at Google+.
Image credit to BigStockPhoto for machete man
