Back in May, we covered how Google is planning on releasing an algorithm to promote subject authorities in the search results. Some call this the “good guy algorithm” and some call it the “author authority algorithm,” while others may have some other names for it.

Part of episode 227 on TWiG, Google is not only trying to break the spirits of the “bad guys” but he also mentioned they are trying to promote the good guys.

Craig Moore transcribed what Matt Cutts of Google said on Google+. He said it about 1 hour and 20 minutes into the video.

I am terribly interested to know when this launches and how it impacts the results.

Google has not given an ETA to this launch, and I don’t expect them to. But with any winners, in this case the “good guys”, others will see loses. So while this algorithm may be about promoting content, some content will ultimately drop in the results because of it.

Forum discussion at Google+.