Google launched the Trusted Store program back in 2011, their way of vouching for online merchants.

But if those merchants are fully HTTPS, based on Google latests recommendations and algorithms – they are currently out of luck.

Michael who has a fully HTTPS enabled site tried to apply but was rejected because his site was fully HTTPS. He posted his concern in the Google AdWords Help community and said:

Google did indeed respond, where Mini from the AdWords team said they are working on it:

When will it come exactly? Well, that is unclear but I suspect very soon.

Forum discussion at Google AdWords Help.

Update: This is now resolved.