We’ve seen Google Knowledge Graph ads before but those ads lead to local results and were more subtle.

Aaron Wall spotted a new format for Google Knowledge Graph ads for a search on [dont make me think].

Here is a picture of the ad format, click on it to see a full size screen:

So here Google is pushing down the main knowledge graph, sticking a Google Shopping paid result at the top and calling it “sponsored.”

Here is what Aaron Wall, a pretty big Google critic, had to say about it:

Forum discussion at Twitter.