In the hangout from last week on Google+ at the 17:27 minute mark Google’s John Mueller said he doesn’t think reviews left on your local business has a direct impact on your web search organic rankings. He said “With regards to web search, as far as I know, no. Reviews is not a ranking factor.”

The question was:

The answer:

Here is the video embed at the start time:

Reviews are great – get them anyway but don’t expect them to influence your organic web search rankings.

Forum discussion at Google+.