In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now.

Some searchers are now seeing the ability to “heart” a local review within the Google Search and Maps local listings. Google then shows this disclaimer popup for “reactions” that reads:

This was posted by Todd Hayes on X:

So it seems to be rolling out to more users now, in more local locations within Google Search and Google Maps.

More examples:

Forum discussion at X.