The Google November 2023 core update that started to rollout on November 2nd, Thursday afternoon, has been incredibly volatile, heated and in a very short time. We saw the fluctuations maybe even before Google announced the update and it has been super heated since, throughout this weekend.
This update came as a surprise to many of us. Most of us did not expect a new core update only a couple weeks after the last core update, the October 2023 core update finished rolling out. Not only did this November core update take us off guard, it seems way stronger and more impactful than the October core update.
As a reminder, the Google November 2023 core update started to roll out last Thursday, November 2, at 3:09 pm ET. Like most Google updates, it can take about two weeks to roll out. This is the fourth core update of the 2023 year, and the eighth official Google algorithm update of the 2023 year.
The tools are almost all showing massive volatility and the chatter is off the charts. Let me share what I see. Let’s start with the chatter and we will get to the tools later.
SEO Chatter
Here is some select quotes from WebmasterWorld, Black Hat World, comments from this site and from X:
That is just a sampling of the comments around the SEO community on this update.
Google Tracking Tools
Let’s take a look at just how heated and volatile the Google Search tracking tools are:
With over 250 comments on our last post, what are you all seeing now, coming out of the weekend?
Forum discussion at WebmasterWorld, Black Hat World and X.
Update: November 8th, still very heated:
