I am honestly surprised to report that I am seeing the chatter build up around ranking drops since the rollout of the Google November spam update. I am seeing numerous posts from people in the forums and on social that they got hit by this update – some claiming to be 100% white hat and not spammy.

The tracking tools are really not showing huge fluctuations, as you would expect a tool not to show for a spam update. You would assume most sites on the internet, especially the big ones that these tools tend to track, are not using spammy methods to rank, thus the tools would not show huge volatility. Semrush is showing a bit of a blip but nothing that massive and the other tools are really not intense.

But we do have chatter both in WebmasterWorld and Black Hat World forums with SEOs who claim to have been hit. Here is some of that chatter:

There are also some shares on social media, here is one:

Remember, we reported some sites that were hit were doing cloaking content but I am sure it is way more than that. You can also review some of the comments on the original story, a lot of chatter there.

What have you all seen? This update has yet to finish rolling out but it should be done in the next couple of days…

Forum discussion at WebmasterWorld and Black Hat World.