I am seeing early signs of a possible Google Search ranking algorithm update starting yesterday, February 28th, and into today, February 29th. The chatter started to spike yesterday amongst the SEO community and some of the third-party rank tracking tools are showing a spike in volatility.
Again, Google has not confirmed an update in over 16-weeks now but we have had plenty of unconfirmed Google search ranking algorithm updates since then, including a weird one this past weekend.
Keep in mind, we are all waiting patiently for the next big Google update that Google has been promising since November.
Maybe I should have named this the Leap Day Google update?
So what are we seeing related to this possible unconfirmed Google Search update?
Google Tracking Tools:
Let’s start with what the tools are showing:
Some of the tools have not yet updated for the day, so I may come back here to update them later.
SEO Chatter
The SEO chatter is just starting up and most of the chatter I am seeing is coming from the comments area here (I’ll weed out the noise for you by embedding the relevant comments here) and some from WebmasterWorld:
Maybe whatever rolled out over the past weekend reverted in some way?
Forum discussion at WebmasterWorld.
Update: The volatility has calmed over the weekend:
