Google’s Danny Sullivan said it again, when it comes to what you do on your website, Google Search wants what your users want. Do what is best for your users, and Google will be happy. If you just think about what to do to make Google happy, it might result in your users not being happy. Sullivan wrote, “Virtually everything someone asks about what Google wants, the touchstone is “Is this what your reader / audience wants?” Because that is what Google wants. “

He wrote this and expanded on this on X, he wrote:

Yea, Google has been saying this since forever and Google will keep saying this.

Sometimes when Danny Sullivan provides this feedback, with specific examples, which he has done before, he may come off as being too critical. So he isn’t always looking to knock on people’s websites. Sullivan wrote, “I have done a few before. Might do as time allows. The difficulty is that people can misinterpret as criticism (perhaps even as harsh criticism) rather than it really meant as “Hey, maybe this is helpful feedback” — especially as posts can be so impersonal sounding.”

The other issue of giving specific feedback is that people might consider that advice as being a specific Google ranking factor. He wrote, “I worry more that people mistakenly interpret “perhaps consider this from a reader’s perspective ” as “he mentioned X thing, so X thing must be a ranking signal!” Everyone, do X thing now!”

Here is that tweet:

Another:

Forum discussion at X.