Google’s John Mueller had another one-liner, this one he said, “keep in mind that SEO is not really about magic.” This was in response to trying to SEOs trying to find some magic by using various HTML elements and thus seeing some sort of SEO benefit to that “magic.”
The original question on Reddit was:
John Mueller from Google original replied to that thread quoting the Google Search results for a query on [johnmu h1]. Then he added:
Gary Illyes from Google in 2015 said SEO magic is learned from experiments, by the way.
Forum discussion at Reddit.
