Some SEOs are noticing that Google has brought back the social media icons in the knowledge panels for both personalities and local businesses. I personally didn’t notice they ever were gone but I guess they were.
Joy Hawkins posted examples in the Local Search Forums and Ari Roth posted examples on Twitter.
About 6 months ago, I had a Twitter icon on my profile but now it shows LinkedIn.
6 Months Ago:
Today:
Here are more examples:
And local examples:
Not sure how big of a deal this is and why they went missing in the first place – but they are now back – kinda.
Forum discussion at Local Search Forums and Twitter.
Update: Some are saying the social media icons never went away but new ones have been added.