Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.

FYI – here is how to qualify for this trusted store badge.

Brian Freiesleben spotted this new badge the other day and posted a screenshot on Twitter – here is that screenshot:

Curently, the badge looks more like this version from last year:

And the original one looked like this:

Brian said on Twitter, “Would love to see Google add this to organic products from trusted merchants as well, but not sure if that’s likely.”

Forum discussion at Twitter.