Since before last year’s holiday season, we have been seeing a “Shop All Deals” banner-like ad in the Google Search results for e-commerce and other queries. Boyd Norwood from nozzle.io looked at their data and found that this banner shows up 40-50% of the time over the last four or so months.

He looked at 3,760 keywords, although, I am not sure if those keywords are more e-commerce related or not.

This is what that banner looks like:

Boyd posted a video walk through of his data over here if you want to dive deeper.

Do you like this feature for e-commerce queries?

Forum discussion at X.