Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Vlog #50: Aleyda Solis – International SEO Star On How To Optimize Your YouTube Videos
Aleyda Solis, the EU Search Personality of the Year, one of the most respected international SEOs in the community…
Google Weekend Search Algorithm Ranking Fluctuations & Chatter
Over the weekend, like between February 28th, February 29th and March 1st, there was significant chatter within the SEO community and this time it was backed by some of the automated tracking tools. The chatter seems to have potentially died down a bit now but it might be too early to tell.
Google: Logo Placement Does Not Impact SEO & Search Rankings
Every now and again you hear these SEO myths that just surprise me. Here is one, where someone was told that the placement of the company logo in a design impacts SEO. The feedback the designer got was that placing the logo in the middle of the head would hurt SEO and Google rankings.
Google Pagination Tips For Blogs: Use Tags Or Categories
Google’s John Mueller was asked for tips and advice around getting a blog with thousands of pages deeply indexed. He was asked if he has any pagination tips. John responded “Use categories or tags to cross link so that you have a handful paginated pages per type, from where you link to the blog posts. Keep a good & balanced hierarchy, not too flat, not too deep.”
Google FAQ Rich Result Guideline Update: One Markup Per Question Throughout Site
Let’s say you have a large site and you have FAQs throughout the site. Sometimes you might decide to answer the same question in multiple FAQ pages just because it is useful for that user reading that specific FAQ page. Well, if you do, don’t you dare try adding FAQ markup to all the pages that have that question.
Google: No Such Thing As Premium Indexing
Google’s John Mueller was asked about premium indexing on Twitter and he responded “There’s no “premium” indexing on Google’s side.”
Google Wheelbarrow Of Dim Sum
Here is a photo I found on Instagram from the Google Hong Kong office of a wheelbarrow, branded with the Google Cloud logo, filled with bamboo steamers made in Google colors. Someone said it is fille
Other Great Search Forum Threads:
Manual actions are independent on the type of sites. Also, we recognize & ignore a ton of links algorithmically. None of this is new (or particularly newsworthy, imo)., John Mueller on Twitter
Does Local SEO for small hotels return the investments?, Local Search Forum
What are the favorite parts of going to conferences for you?, John Mueller on Twitter
AMA with Barry Schwartz – March 5th, 2020, TechSEO Reddit
Not all sites have a lot of links, that’s not necessarily a problem. For what it’s worth, sometimes you can see more information by verifying at a domain level, so that you see all of the http/https/www/no, John Mueller on Twitter
Sure, words on a page matter. Content matters. That’s what users come to your pages for., John Mueller on Twitter
There is no threshold. We take the URLs that work even if it’s just one., John Mueller on Twitter
March 2020 AdSense Earnings and Observations, WebmasterWorld
Organic search results include: 1. Knowledge Panels 2. Related Questions 3. Featured Snippets 4. Related Entities 5. Structured Snippets 6. Local search results Agree or disagree?, Bill Slawski on Twitter
Update to Political content policy (February 2020), Google Advertising Policies Help
We’re pretty good at ignoring bad backlinks like that., John Mueller on Twitter
Search Engine Land Stories:
Optimization scores, recommendations and their impact on Google Partner agencies
3 tips for optimizing paid social campaigns for seasonality
How to use machine learning (if you can’t code) to help your keyword research
Orchestrate B2B business processes around buying groups to deliver more revenue
In feature battle with Google, Yelp improves restaurant waitlist functionality
Other Great Search Stories:
Analytics
Advanced Cohort Analysis In Google Analytics, DELVE
Heatmapping in Data Studio Using Custom Viz (Part 2), Medium
Industry & Business
Report: A Google employee has tested positive for the coronavirus, 9to5Google
Reaching a new generation of news viewers with VidSpark, Google Blog
Links & Promotion Building
Underrated Link Building Tactics that Work Surprisingly Well, Spiralytics
Local & Maps
New Google Maps: how to get the most out of it on iPhone and Android, CNBC
The Google Maps for flash warning: this is the way it is now, Play Crazy Game
Mobile & Voice
DIY mod puts Google Home Mini in a rotary phone, 9to5Google
Microsoft’s Cortana drops consumer skills as it refocuses on business users, TechCrunch
Cortana to be cut from the Microsoft Launcher by end of April, 9to5Google
Huawei is developing its own Search app to replace Google, Pocket Lint
SEO
Acquiring Local SEO Talent for Territory Expansion and Migrations – Aleyda Solis // Orainti, Search Metrics
Best Practices for News coverage with Search, Official Google Webmaster Central Blog
Google Webmaster Hangout Notes: February 21st 2020, DeepCrawl
Image Carousels Cost Conversion, DealerOn
It’s Time to Reconsider Rank Tracking, iPullRank
Local SEO Basics: What Is Local SEO?, SEM Rush
PPC
3 Scripts Everyone Should Be Using in Google Ads, Seer Interactive
Your Checklist for Effective Landing Pages, Wellspring Searchwellspringsearch.com
Get the Microsoft Advertising Insider, Microsoft Advertising
How To Find Out Your Competitors Keywords, Koozai
Other Search
2020 Google Search Survey: How Much Do Users Trust Their Search Results?, Moz
