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Daily Search Forum Recap: March 24, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing a spike in volatility and fluctuations with the Google March 2023 core update. Google said some Google Ads advertisers may see a significant performance impact if they do not migrate to GA4. Bing Chat’s image creator is now live, despite it being announced a few days ago. Google Business Profiles has a new manage menu feature. Google said non-supported rel link attributes are like normal links. And I posted my weekly SEO video recap with my thoughts on Bard and much more.

Search Engine Roundtable Stories:

Google March 2023 Broad Core Update Tremors & Fluctuations Continue
As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half of next week and complete. But like most Google updates, we see tremors and fluctuations during (and sometimes after) the roll out.
Google Ads Can See A Significant Performance Impact By Not Migrating To GA4
As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate.
Bing Chat Image Creator Now Working
A few days ago, I reported that Bing Chat has now integrated the Bing Image Creator tool. But the truth is, it was not integrated, not until at least after 4:30 pm ET yesterday, March 23rd. It now works in Bing Chat under “Creative” mode.

Google Business Profiles Has A New Manage Menu Feature
Google Business Profiles seems to have launched a new manage menu feature for restaurants in the web version of the business profile tool. It opens a “your menu on Google” box that lets you either manually build your custom menu in Google or link to your third-party menu partner.

Non-Supported Rel Link Attributes Do Nothing In Google Search
The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.

Google Planet Mars Office Design
Did you know that the Google office in Belo Horizonte, Brazil has a room that looks to me designed to look like planet Mars? I can be wrong but look at the volcanic rock like carpets and bubble things
Search News Buzz Video Recap: Google Bard Launched, Bing Chat Image Creation, Generative AI Policies & More SEO/SEM News
The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact…

Other Great Search Threads:

Free Consultation via LINE for @GoogleAds, Sushan Sharma on Twitter
It’s so crazy looking at our traffic stats and seeing Bing as a major referral, beating Google on some pieces. Huge things are happening in the search market., Jez on Twitter
The GA4 deadline is fast approaching. UA properties will stop processing new data on *July 1*. That means new data will stop flowing from UA properties into Google Ads which could significantly impact campaign performance., AdsLiaison on Twitter
We are adding support for plugins to ChatGPT — extensions which integrate it with third-party services or allow it to access up-to-date information. We’re starting small to study real-world use, impact, and safety and alignment, OpenAI on Twitter
Meet Knowledge Cards 2.0! Our AI-powered infographic-inspired experience is now better than ever, packed with interactive and dynamic content such as charts, graphs, timelines, and visual stories. Discover fun facts an, Microsoft Bing Dev on Twitter

Search Engine Land Stories:

6 new Reddit Ads Manager features
The new Bing making (small) gains on Google Search
3 new Google Discovery ads features
Countdown to GA4: 100 days to make the switch
TikTok CEO faces congress over security concerns
Is ChatGPT your secret weapon for SEO content editing?
Optimizing for Bing Places: Is it worth it?

Other Great Search Stories:

Analytics

8 Ways to Harness the Power of Google Analytics 4 for Improved Web Insights, CMSWire
How Google Analytics Can Inform Law Firm Content Marketing, JDSupra

Industry & Business

Microsoft Should Spend Big to Win iPhone Search: Former Google Exec, Business Insider
Bing gains users with AI push, as Google drops, 9to5Google
Google hires Costello, POLITICO
Publishers Prepare for Showdown With Microsoft, Google Over AI Tools, Wall Street Journal

Links & Content Marketing

New YouTube Studio Podcast Support, Content Marketing Institute

Local & Maps

The benefits of Google reviews, Hallam
Visual language maps for robot navigation, Google AI Blog

Mobile & Voice

Bard is making a beeline for Google Messages, Android Police
The NUIT Attack Uses Near-Ultrasound Audio to Silently Command Your Voice Assistant, Hackster

SEO

Can you do SEO without tools?, Wix SEO Hub
Hreflang Explained: An Essential for Global SEO, Know Agency
SEO Testing Through Forecasting, Lidia Infante
The E-E-A-T Factor: How To Optimize Your Website’s Content For Greater Visibility, Trust, And Success, I Love SEO
The SEO Metrics Conundrum, SEO Theory
Is Accessibility Important For SEO?, Koozai

PPC

15 best practices for PPC landing pages, Hallam
New features to help you grow demand with Discovery ads, Google Ads Help
Maximizing ROI with Google Ads Tags: A Comprehensive Guide, PPC Expo

Search Features

Google Search iOS app removes Collections from bottom bar, 9to5Google
No, Google Bard can’t leak Pixel news or release dates, 9to5Google
4 ways Google can you help you celebrate Ramadan, Google Blog

Other Search

ChatGPT plugins, OpenAI
Bard Fork, and How to Talk So Chatbots Will Listen, New York Times
How AI Chatbots Are Helping Some People Have Hard Conversations, New York Times

Feedback:

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