Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is begging SEOs to stop trying to show Google things and work on showing their users things. Google is testing the Search Generative Experience in the wild to a subset of US users. Google says publishing more content doesn’t improve site quality. Google is testing products and product sites in the search bar. Google shares how to remove a subdomain of a subdomain in Google Search Console.
Search Engine Roundtable Stories:
Google Tests SGE AI Overviews In The Wild (Subset Of US Users)
On Friday, Google began to test SGE-based AI overviews in the real Google search results. That means you may see AI overview snapshot answers in Google search results without being opted into the Google search labs experiment. This is being tested on a small subset of searchers based in the U.S., Google told me.
Google Begs SEOs To Stop Showing Google Things; Show Visitors Things Instead
Google's Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to "show Google" things, explaining that the process of doing things to your site to rank better in Google is the opposite of the advice Google is giving. Instead, show things to your users/visitors that those people will like.
Google: Publishing More Content Doesn’t Improve Quality For Faster Indexing
A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one part, they said again that the quality of your site can impact how fast and how much Google will crawl your website.
Google Tests Products & Product Sites Search Bar Filter Tabs
Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar.
How To Remove A Subdomain Of A Subdomain Via Google Search Console
Let’s say you have a subdomain of a subdomain, such as sub.sub.domain.tld, how do you remove sub.sub.domain.tld from Google while keeping sub.domain.tld in the Google search results. The answer is to verify the sub.sub.domain.tld property directly in Search Console and remove just that property.
Here is a flock of geese near the new Google Bay View campus in Mountain View, California. I guess the geese are making its way from the GooglePlex to the Bay View campus?
Other Great Search Threads:
Getting a bulk load of these Google Search Console emails “Get complete performance data” to set up bulk data exports – the export feature is not new but maybe these notifications are…, Barry Schwartz on X
I hear you saying SEO is hard. And SEO in a big company is harder., John Mueller on X
Deep search is now available. It uses our existing Bing index and leverages GPT-4 to expand and enhance your query, and determine possible intents. In this example, if your intent is the document camera, then you’d select the top option and get a full p, Jordi Ribas on X
Q: banners for certain geo-ip addresses? how it affect for seo?, Reddit
Search Engine Land Stories:
Google SGE a top threat to brand and product terms, study finds
Bing Deep Search is officially live for all users
Google publishes Performance Max developer guide
TikTok publishes lead generation best practice guide
Google starts testing AI overviews from SGE in main Google search interface
The latest jobs in search marketing
Is ChatGPT the Google Search killer we’ve been expecting?
How to create local business content that converts
Meta advertising: 5 best practices for 2024
Other Great Search Stories:
Industry & Business
ChatGPT Maker OpenAI Courts Hollywood in Meetings With Movie Studios, Directors, Bloomberg
Baidu Shares Rise After Reports That Apple Will Use Its AI Services in China Products, Wall Street Journal
Links & Content Marketing
How Inclusivity Drives Link Diversity — Whiteboard Friday, Moz
Local & Maps
Apple’s iOS reigns supreme in the US, but Google Maps is king of navigation apps, Android Police
Citymapper vs. Google Maps: Which navigation app wins the race?, Android Police
How to use Google Maps on your Android smartwatch, Android Police
Mobile & Voice
Apple has abandoned HomeKit Secure Routers, claim vendors, AppleInsider
Apple Held Talks With China’s Baidu Over AI for Its Devices, Wall Street Journal
Sources: iOS 18 Lets Users Customize Layout of Home Screen App Icons, MacRumors
SEO
How to Use a SERP Preview Tool for Better Snippets, Semrush
Read our latest research study to understand the potential impact Google’s new AI powered results may have on your brand, Authoritas
Yoast SEO snippets to customize your site, Yoast
You Need Your Clients: A Guide to Leveraging In-House Experts for EEAT, Digitaloft
How to Look at Data for SEO, Sara Taher
PPC
Mastering Lead Generation in Paid Search Advertising, PPC Hero
Introducing the Performance Max Developer Guide, Google Ads Developer Blog
Changes To The Project-Level Quota Google Ads Display & Video 360 API, PPC Hero
WTF is Shared Storage in Google’s Privacy Sandbox?, Digiday
Search Features
Ethereum Name Service “Integrated Into Google Search Results”, CCN
Other Search
How Big Tech is winning the AI talent war, Financial Times (Sub)
Google’s AI Can Ingest Multiple Books. What Happens to All That Data?, Business Insider
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