Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console is testing an Android App. Google is testing places and places sites in the search bar menu. Google spoke about if a business should have a website and a blog. Google added 3D models to product structured data. Google Search does not support AVIF images, yet. Mikhail Parakhin stepped down as the head of Bing Search and Microsoft Advertising.
Search Engine Roundtable Stories:
Google Search Console Tests Android App
Google seems to be testing an Android App for Google Search Console. This comes several weeks after I reported that Google has no plans for a mobile app for Google Search Console.
Google Tests Places & Places Sites Search Bar Filter Tabs
Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab in the European regions.
Google: Should Small Service Businesses Start A Website & A Blog?
Google’s Search Liaison, Danny Sullivan, was asked about if a business should always have a website and if so, should they also have a blog. Sullivan replied that he believes all businesses should have at least a basic website, but when it comes to a blog, that depends on what they have to say on that blog.
Google Adds 3D Models Markup To Product Structured Data For Linking
Google has added new 3D models markup support to the product structured data documentation so that you can connect, associate or link your products to the appropriate 3D model.
Google Search Does Not Support AVIF Images Just Yet
Did you know that Google Search does not support the AVIF image format? At least not yet. Google Search doesn’t list it on its supported image formats and Google Image Search simply won’t index them. But John Mueller of Google said on X, “I’m sure this won’t be necessary long term.”
Mikhail Parakhin Steps Down As Head Of Bing Search & Microsoft Advertising
Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to explore new roles.” We’ve quoted Mikhail Parakhin here countless times over the past couple of years, to hear that he is leaving the role makes me super sad. His transparency and willingness to listen to the community was amazing.
St. Patrick’s Day Dancers At Google Ireland
Here is a video I found on Instagram from the Google Ireland office of dancers performing at the Google office in celebration of St. Patrick’s Day. It looks like they call themselves the Golden Beats.
Other Great Search Threads:
Noticing A Bunch Of New Click To Calls In Google Organic Results. Question: Is This Something Google Is Doing? Or SEO’s Reacting To Changes To The Landscape? Super Interesting Either Way. They Are On Most Organic Listings Now On, Anthony Higman on X
Same with Bing. For #SEO embracing ‘Less is More’ pays off. Minimizing URLs to crawl and focusing on writing great content often results in quality clicks in all search engines. Publishing the same content over and over hurts, Fabrice Canel on X
The value and helpfulness of a website or its pages is orthogonal to the age of its content., John Mueller on X
There have been discussions at IGF in Kyoto and IETF in Prague, together with some feedback after the webinar from last fall. I can’t promise, but I imagine there will be more at future events like these. We also launched ‘Goog, John Mueller on X
Search Engine Land Stories:
Instagram updates hashtag search to simplify account and post discovery
Local SEO in 2024: 6 simple ways to dominate local search
Google under investigation for uncompetitive practices by EU
How to benchmark PPC competitors: The definitive guide
Other Great Search Stories:
Analytics
Google Analytics WordPress Setup: The Ultimate Guide, Semrush
Industry & Business
EU launches probe into Meta, Apple and Alphabet under sweeping new tech law, CNBC
Google says will defend its DMA compliance in coming months, Reuters
Microsoft Bing Chief Parakhin Exiting Role After Suleyman Named AI Leader, Bloomberg
Search Central Live 2024 in Warsaw, Poland, Google Search Central Blog
Mark Zuckerberg Is Recruiting Googlers With Personal Emails: Report, Business Insider
Links & Content Marketing
Beginner’s Guide to Content Marketing Reporting, Ahrefs
How to Stand Out in an Ocean of AI Content, Ahrefs
Local & Maps
Google Maps is far and away the most popular navigation app, study finds, Android Central
Google Street View launches in Kazakhstan, Google Blog
Why True Localization Matters, Moz
Mobile & Voice
Apple may lay AI App Store groundwork in June, AppleInsider
Apple testing the Apple Pencil with the Apple Vision Pro, AppleInsider
SEO
How Often Should I Update My Website’s Content? Answers from the Experts at SEOTesting, SEOTesting
Re-ranking in Top Stories, SGE, the March algorithm updates — and more questions, answered!, SEO For Journalism
SEO for Wedding Photographers: 7 Tips to Get Started, Semrush
PPC
Do Google Ads Work on a Small Budget? 7 Critical Tips, MarlinSEM
The 13 Best Free PPC Tools to Save You Time, Money, & Sanity, WordStream
How Google’s entry into in-game advertising puts a spotlight on an industry in flux, Digiday
Search Features
Sora: First Impressions, OpenAI
OpenAI shows off first examples of third-party creators using Sora, VentureBeat
Other Search
Google’s new AI search results promotes sites pushing malware, scams, Bleeping Computer
XSS Vulnerability in Google Subdomain Let Hackers Hijacks the User Sessions, Cyber Security News
Feedback:
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