Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Microsoft said it is looking for ways to share ad revenue it generates through Bing Chat with publishers. Bing Chat plans to also remove chat limits. Google Ads removed billions of ads and suspended millions of advertiser accounts, and launched the ad transparency center. Microsoft Advertising tests third-party government service ads. And there is new Google Maps review spam generated from ChatGPT.
Search Engine Roundtable Stories:
ChatGPT Generated Google Business Review Spam
It looks like review spammers are using ChatGPT and other AI tools to generate fake reviews. These reviews are being posted in Google Business Profile local listings and causing a headache for small businesses.
Microsoft Advertising Pilots Third-Party Government Services Ads
Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval.
Microsoft Bing Chat May Share Ad Revenue With Publishers
Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.”
Google Ads Removed 53% More Ads This Year – 5.2 Billion Ads Blocked
Google has released its annual ads safety report and the report showed that Google removed 67% more ads this year and in the previous year. Google removed over 5.2 billion ads, restricted over 4.3 billion ads and suspended over 6.7 million advertiser accounts in 2022.
Bing Chat To Ultimately Remove Chat Limits
Right now you cannot sit all day and ask Bing Chat questions, no matter how lonely you are, at some point, Bing will say to give it a break. But those limits, one day, will be removed and you will be able to talk to Bing Chat all day and all night, if you so desire.
Eyes Android For Google
Kat Liepins was hired by Google to design a custom Android figurine for one of the offices. This one has a lot of eyes and she posted a YouTube video of the process and details.
Other Great Search Threads:
ChatGPT helped me steal another featured snippet in Google for a dozen queries in less than 12 hours. Here’s the full breakdown of how it went down, Tony Hill on Twitter
In this episode of Search Console Training, @danielwaisberg shares the main reasons behind a drop in Google Search traffic. 😱 📉 https://t.co/TgJba3IlFM Learn how to analyze patterns of a drop in traffic to you, Google Search Central on Twitter
More reason why “being a great business” is the number one local ranking factor (make sure to add that one next year @DarrenShaw_ ). Google summarizes the % of positive reviews that have a particular review attribute select, Colan Nielsen on Twitter
There are 14 new Google Business Profile categories including some nice ones in the automotive industry and financial industry. I love that they have one now for a personal chef service! Check out the full list, Joy Hawkins on Twitter
We know, we are experimenting with all the modes: Creative will get faster at the same quality, Balanced will get better at the same speed. I still claim Bing is clearly the overall best free package. https://t.co/mDp0vE, Mikhail Parakhin on Twitter
Search Engine Land Stories:
2023 Salary & Career guide: How much search marketers make
5 must-know Reddit Ads tactics for B2B marketers
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
How the March 2023 Google core update compared to previous core updates
Google 2022 Ads Safety Report reveals more than 6.7 million ad accounts suspended
Microsoft launches third-party government services ad pilot
Brand safety in video game advertising
Other Great Search Stories:
Analytics
GA4 Custom Channel Grouping – Campaign ROI Optimization, Data Driven U
GA4 Migration Procrastinators: There’s Still Time!, Measure Minds Group
#GTMTips: Override Google Analytics 4 Fields In Server-Side GTM, Simo Ahava’s blog
Importing GA4 conversions to GAds + Infographic (ver. 3: the revenge), Adworld Experience
Industry & Business
Alphabet’s Google and DeepMind Pause Grudges, Join Forces to Chase OpenAI, The Information
Exclusive-Google says Microsoft cloud practices are anti-competitive, Yahoo Finance
Google denies Bard was trained with ChatGPT data, The Verge
Links & Content Marketing
Content Marketing: SEO and Beyond, CXO Today
Foolish Content Isn’t Limited to One Day a Year, Content Marketing Institute
Local & Maps
HERE WeGo Route Options: Showing Google Maps How It’s Done, autoevolution
Here’s Proof Apple Maps Is Far From Becoming a Google Maps Alternative, AutoEvolution
Mobile & Voice
Google Podcasts hits 500M downloads, 9to5Google
Google reorganization in Assistant follows Bard launch, memo says, CNBC
SEO
7 ChatGPT Browser Extensions for SEO, Practical Ecommerce
AI Generated Titles: Here’s a Better Way To Use ChatGPT For Blog Title Ideas, SerpSonar
Google’s March 2023 Core Update: Winners, Losers & Analysis, Amsive Digital
Outsource SEO Services: How To Do it + How Much it Costs, Semrush
SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles, Semrush
Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site, Ahrefs
PPC
3 ways to reach travelers on a budget this spring, Microsoft Advertising
Driving more traffic and value to publishers from the new Bing, Bing Search Blog
Search Features
Google launches new fact-checking Search features for people in Europe, Google Blog
Other Search
Big tech companies cut AI ethics staff, raising safety concerns, Financial Times (Sub)
Google Bard vs. the New Bing, Moz
Feedback:
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