Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google may charge for some AI features in its search results, maybe. Google Search Console had a reporting bug with image results again. Google Ads is testing an ad carousel slider. Google Ads is labeling some ads as “related to your search.” Google again says sharing IPs or hosts is fine and doesn’t hurt you SEO.
Search Engine Roundtable Stories:
Report: Google Considers Charging For AI Search Features Like SGE AI Overviews
A report from the Financial Times (subscription required) says that Google is considering charging for some of its AI-related search features, such as the Search Generative Experience (SGE) and AI overviews. This is likely because of the cost to serve AI search results and because the SGE interface would severely impact ad revenue.
Google Search Console Reporting Bug With AMP Pages & Web Stories In Google Images
Google has posted yet another reporting and data logging issue with Google Search Console. This one occurred between March 28, 2024 through April 2, 2024 and impacted reporting on AMP pages and Web Stories in Google Images. This was just a reporting issue and did not impact real traffic.
Google Tests Search Ads Carousel Slider
Google is testing a new format for search ads, the ads go in a slider or carousel that let you swipe through various ads, instead of scrolling past them. I kind of like this but I assume advertisers will not like it.
Google Ads With Related To Your Search Label
Google is testing showing a label on some search ads that reads “Related to your search.” I am not sure why Google needs to label the search ads as being related to your search, I mean, I’d hope the search ads shown from your query is related to your search. But yet Google is testing the label.
Google: Sharing IP Addresses On Shared Servers Is Normal & Fine For SEO
Google’s John Mueller for the umpteenth time said that sharing IP addresses and/or having your site on a shared server and/or using a CDN that does all of that, is fine for Google Search, SEO and ranking. In fact, he said it is “normal” for sites to do this.
We’ve seen Google surfboards before, but here is a shorter, I think they call it, paddle board with the Google logo on it. This is from the Google office in Munich, Germany. I found this photo on Instagram.
Other Great Search Threads:
Google explained we would see more volatility during the March 2024 core update based on multiple systems being updated and reinforcing each other. Overall, I have seen sites impacted move in the same direction (either surging more or dropping more). But,, Glenn Gabe on X
When we, as others, recommend server-side rendering, static rendering, or hydration as the best solution for very large websites, we are pleased to review to review and un, Fabrice Canel on X
Core aka sarmale updates with
@g33konaut at Search Central Live Romania #sclro, John Mueller on X
Search Engine Land Stories:
Facebook launches enhanced full-screen video player with key upgrades
Reminder – Google is turning off all Universal Analytics services and APIs
60% of Perplexity citations overlap with top 10 Google organic results
Instagram explains why your content isn’t reaching your followers
Negative keywords in paid search: 6 strategies for effective implementation
7 steps to scale your content creation process in the world of AI
5 underrated skills you need to be a good digital PR – and how to master them
Microsoft is upgrading native campaigns to enhanced CPC
Other Great Search Stories:
Analytics
From ‘conversion’ to ‘key events’: What in the world is going on with GA4?, The Drum
Industry & Business
brightonSEO acquiring SearchLove, Hero Conf and PPC Hero from BrainLabs, PPC Hero
Google Is More Resilient Than Its AI Stumbles Imply, Wall Street Journal
Google pauses development at Kirkland Urban, Puget Sound Business Journal
US, EU to Use AI to Seek Alternate Chemicals for Making Chips, Bloomberg
Links & Content Marketing
Conducting an SEO Content Audit, Online Marketing Blog
eCommerce content marketing: From awareness to conversion, Wix SEO Hub
57+ Words Every Content Marketer Should Know [Glossary], Content Marketing Institute
Local & Maps
Apple Maps vs Waze: Which is better?, Pocket Lint
Google Maps is the best app ever, readers say, QZ
You Can Now Use Gemini to Navigate With Google Maps Hands-Free, Lifehacker
Mobile & Voice
Apple Explores Home Robots After Abandoning Car Efforts, Bloomberg
Apple Vision Pro used to assist in shoulder surgery, AppleInsider
SEO
4 Steps to Building a Content Knowledge Graph, Schema App
B2B SEO Content: Structured Resource Sections, Moz
How Can I Improve My Website Rankings Through SEO?, BruceClay
Ranking Higher by Satisfying Intent Quicker + 5 More SEO Tips, Zyppy SEO Consulting
Technical SEO for B2B Sites: Boost Online Visibility, MarketingProfs
PPC
Changing Google Shopping Feed Providers? You Desperately Need a Roadmap, ZATO Marketing
Upgrading native campaigns to enhanced CPC, Microsoft Advertising
SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting., SparkToro
Search Features
I Tried Google’s New Swiping Tool for Clothes, Shoes, Business Insider
The Ultimate SGE Guide: How to Navigate Its Impact, iPullRank
Other Search
New Perplexity Research, BrightEdge
Feedback:
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