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Daily Search Forum Recap: May 10, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Bing Chat AI model improvements will improve Bing’s core search algorithm, but maybe not always be synced. Google has finally commented on the huge drop in FAQ rich results. High quality content might be of low value to the web, said Google. Google is testing a show more button for people also ask. Google I/O is today, I will be posting the news immediately on Search Engine Land with a day after follow up on the Search Engine Roundtable, plus I posted a short video with my first impressions on YouTube (subscribe!).

Search Engine Roundtable Stories:

Bing Chat AI Improvements Will Improve Bing’s Core Search Algorithm, But…
Did you know that some of the improvements being made to the Bing Chat AI models will lead to improvements to the Bing Search core ranking algorithms? Mikhail Parakhin, the CEO of Bing, said this on Twitter yesterday.
Google Finally Unofficially Comments On Drop in FAQ Rich Results
Over the past month or so, we’ve been seeing a huge drop in the number of FAQ rich results Google has been displaying both on mobile search and now desktop. Google has not commented or said anything on the topic, that is until now.
Google: High Quality Content Might Still Be Of Low Value To The Web
Google’s John Mueller had one of his good oneliners again. He posted a reply on Twitter saying, “something can be high-quality content with a lot of information for users and still be of low value for the web.”

Google Tests “Show More” Button On People Also Ask
Google Search is testing adding a “show more” button on the “people also ask” section of its search results. When you click on the button, it will load more results underneath it.
Google I/O Is Today – Watch The Keynote Here
Google I/O kicks off today and we are all expecting really big Google Search-related news today. Typically, I/O is focused on everything but core search but today, we are expecting the all-new search engine, Magi, and a bunch of new AI-focused search features.

Fake Google Men’s Clothing Designer Store
I don’t buy lots of clothing but if I had to shop somewhere, I bet I could find some good deals at this Google Men’s retail store. We have seen many examples over the years of stores, normally not in

Other Great Search Threads:

max-image-preview:large How does google find large images?, Reddit
In their quest for a more visual experience Bing is testing to show rich video results directly at the top of a SERP, Frank Sandtmann on Mastodon
Google added new window in translator for look up in details for x word. Here is snap what I got in detail for CAT., Khushal Bherwani on Twitter
Google doesn’t let you add or change the social media links on your Google Business Profile, but there are some sneaky ways to make it happen., Darren Shaw on Twitter
I suspect there’s also some confusion on sitelinks search box in general. Not all sites see it. You don’t need any markup for it to be shown. You only need the markup if you want your “version” shown, should Google decide to show any sitelinks search box., John Mueller on Twitter
UTM_source URLs indexed by Google, Reddit
We announced many features last week for the new Bing but some of our best improvements are in fundamentals. We shipped a new prompt technique in Prometheus that generates richer, more relevant and better structured answers f, Jordi Ribas on Twitter

Search Engine Land Stories:

Amazon working on AI tools to generate videos, images for advertisers
News content could vanish from Meta in Canada
An SEO guide to nofollow, UGC and sponsored links
7 important YouTube Ads lessons you need to learn

Other Great Search Stories:

Analytics

Building a GA4 Report in Looker Studio is Frustrating – Here’s Why, Site Visibility

Industry & Business

Microsoft’s Satya Nadella Responds To Concerns About AI, Time
The meaning of I/O: How Google’s developer conference got its name, Google Blog
Google is failing its post-Roe promise to protect abortion privacy, Washington Post
OpenAI CEO Sam Altman to testify to Congress for first time, Washington Post

Links & Content Marketing

The Art of Picky Link Building, The Upper Ranks
How to Hire a Link Building Agency: A Step-by-Step Guide, Ahrefs

Local & Maps

These iOS 17 Apple Maps upgrades might finally make you switch from Google Maps, TechRadar
This is one way Apple hopes to topple Google Maps on iOS, PhoneArena

Mobile & Voice

Forget ChatGPT — Siri and Google Assistant do these 4 things better, Digital Trends
Google I/O 2023 Will Highlight Generative AI and Ignore Google Assistant, Voicebot
Pixel Fold fully revealed in star-studded Google x NBA ad [Gallery], 9to5Google

SEO

6 Things SEOs Must Know About Growth Planning, Rank Ranger
How to Update Your Content for Google’s Guidelines, Reputation X
Schema App vs. Yext Schema Markup Solution – Key Differences, Schema App
Yoast SEO 20.7: Keep track of cornerstones in Premium, Yoast
Harnessing SEO for lead generation, SERP’s Up SEO Podcast
How to Do an SEO Competitive Analysis, JumpFly

PPC

Gmail Inbox Crowded With More Ads From Google Itself, Gizmodo
Google Play now shows ads, events in search history, 9to5Google
TikTok Search Ads: Five Things Marketers Need To Know, AdExchanger

Search Features

How to Use Bing AI in Google Chrome, Make Use Of

Other Search

Language models can explain neurons in language models, OpenAI
My Test of 10 AI Content Detectors, Practical Ecommerce
OpenAI ChatGPT vs Google Bard, Oncrawl
Wendy’s, Google Train Next-Generation Order Taker: an AI Chatbot, Wall Street Journal

Feedback:

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