Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Search Buzz Video Recap: Google Rebrands AdWords, Releases Indexing API, URL Inspector Tool & Speed Update New Details
This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads. Google also released an Indexing API, which right now only works with job posting URLs…
Google’s New Speed Update Works On Gradual Scale; Small Improvements Matter
Google’s John Mueller spoke about the upcoming new Speed Update that is expected some time in July – so any day now…
Google: We Ignores Most Links Within Press Releases
Google’s John Mueller said this morning in a video hangout at the 35:32 mark into the video that Google’s algorithms ignores more links found within press releases…
Google: Providing APIs Won’t Reduce Search Results Scraping
There was a somewhat fun conversation on Twitter around the new URL inspector tool. Some SEOs are saying that if Google provided an API for this tool, it would reduce scraping of the Google search results…
Google: Google Analytics Won’t Hurt Or Benefit Your Search Rankings
Google’s John Mueller felt the need to explain on Twitter that there is no penalty for using or not using Google Analytics on your web site. Google doesn’t rank a web site any better or worse because you use or don’t use Google Analytics…
Disallowing Robots.txt In Robots.txt Doesn’t Impact How Google Processes It
Google’s John Mueller said on Twitter that even if you try to disallow your robots.txt within your robots.txt, it won’t impact how Google processes and accesses that robots.txt. John said in response to someone asking if you can disallow your robots…
Google Rainbow Staircase & Pinwheels At Google Singapore
Here is a photo from the Google Singapore office showing how they have this area that has rainbow colored pinwheels all over these green sitting area and on the side, a rainbow patterned staircase. I
Other Great Search Forum Threads:
We’re rolling out UI updates to make bulk analysis & changes easier. Learn more today: https://t.co/tdPNCBioJB via @sengineland @GinnyMarvin… https://t.co/xWHOLVfXBi, Bing Ads on Twitter
Adding ClaimReview markup is an easy way so that if your fact check article appears in Google, it gets a special snippet highlighting it as a fact check. I wish more publications would add it to their fact checks #GlobalFactVâ, Danny Sullivan on Twitter
Yes. That’s a description Google wrote & other sites actually took from us without credit, it seems. We’re looking at ways to better attribute in cases when we, well, source ourselves 🙂 This explains a bit more of how this may, Danny Sullivan on Twitter
“EAT” can be an interesting angle when looking at a site, but it’s just a part of the bigger picture. The mobile speed update is just around the corner, so that would be worth improving too :).… https://t.co/JOZZ, John Mueller on Twitter
We expect a fix over the next few weeks. Feel free to reach out if you have any additional queries. -Anil (2)…, Google AdWords on Twitter
Ad Grants Website policy – get every new domain approved before creating any ads lead…, The Google Advertiser Community
How to set up conversion tracking to measure what visitors are doing on your website, The Google Advertiser Community
If you’ve been experiencing ownership transfer issues with your @GoogleMyBiz then there’s hope. @Google Announces New Help for Service Area Businesses Listings. find out more on the latest @ebiziq blog post https://t.co/V73Bo6, Annette Sugden on Twitter
Remember: Ignore billing information when you’re setting up an Ad Grants account, The Google Advertiser Community
What to do if your Ad Grants application has been rejected, The Google Advertiser Community
Search Engine Land Stories:
How to create the perfect ad with audience targeting
Conversion optimization: SMX advanced session recap
Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup
Other Great Search Stories:
Industry & Business
TechSEO Boost | Technical SEO Conference Call for Papers, Catalyst
GoogleServe, a chance for Googlers around the world to give back, Google Blog
Here’s How Facebook and Google Dodge EU Data Rules, Bloomberg
Links & Promotion Building
Does link disavow tool do anything? Yes. It looks like it., DEJAN
How to Connect Your Content to What Journalists Want for Top-Tier Links, Search Engine Journal
Local & Maps
Apple is rebuilding Maps from the ground up, TechCrunch
Google Maps may be getting Waze’s best feature: incident reporting, The Verge
SEO
A Must Have SEO Tool to Check Out, The SEO Scoop
Stepping on SEO Experts Toes, The SEO Scoop
What Do SEOs Do When Google Removes Organic Search Traffic? – Whiteboard Friday, Moz
What Type of Content Is Most Effective for Attracting Website Traffic?, Search Engine Journal
Why & How to Track Google Algorithm Updates, Search Engine Journal
PPC
AdSense now understands Telugu, Inside AdSense
Search Features
Before fireworks, people hit the road and fly the skies, Google Blog
Other Search
Google Search trends all about Dad, Google Blog
Admin Insider: What’s new in Chrome Enterprise, Release 68, Google Blog
Google’s next big thing might be a gaming service to take on PS4, Xbox, and Switch, BGR
