Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google launched a ton of new features across search, maps, shopping and more. Google said rich result manual actions can lead to broader spam penalties. Google said redirects from non-relevant pages won’t hurt the destination page. Google said don’t change your author names on your content randomly. You should be aware of a rise in fake ownership requests for Google Business Profiles. And I posted my weekly video recap, have a good weekend.
Search Engine Roundtable Stories:
Google: Rich Results Manual Actions Can Lead To Removal Of Rich Results & Broader Spam Penalties
Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can lead to a wider “broader spam manual action that involves ranking.”
Google Rolls Out Multisearch, Lens, AR, Maps & Other Expanded Search Features
Google announced a bunch of features around Google Search, Google Maps, Google Lens and more that are now rolling out in the US and some other regions. This goes across new features for Multisearch, Google Lens, AR, Maps and much more.
Beware Of Fake Ownership Requests From Google Business Profiles
I am sure many of you have received one or two (or more) requests from Google Business Profiles saying the owner is requested access to maintain your business. I just delete them but I am hearing from Local SEOs that this is becoming more and more of an issue.
Google: Don’t Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author
Google’s John Mueller was asked about the impact of changing the author’s name on an article. John gave three pieces of advice in response to the question, (1) use author annotations, (2) rewritten content should use the new author’s name and (3) do not randomly change author names.
Google: Redirects From Non Relevant Pages Won’t Cause The Destination Page To Be Less Relevant
Dawn Anderson asked Google’s John Mueller if redirecting a non-relevant page would cause the destination page (where the redirect it going towards) to be less relevant and cause any ranking issues for its relevant queries. John said no, “I can’t think of a way that would have a negative effect there,” he added.
Search News Buzz Video Recap: Google Coati Update, More Weekend Tremors, Local Reviews Bug, Google Ads Bribe, Apple Search Delayed & More
This week, we learned that Google’s Panda update at one point in time evolved into what was called the Google Coati update. Google also had another weekend update last week. Google Search Console added a new shopping tab with more…
The New Google Viger Montreal Office
Google shared some photos from its new Viger office which is in Montreal, Canada. Here is the lobby but the office is supposedly jammed packed with reminders of the history of that location.
Other Great Search Threads:
New to me in Google Ads! Just logged in this morning & noticed these Workspaces. Instead of just sorting by campaign type it lets me create and save filters based on campaign name, bid strategy, label, & more. There ar, Christine Zirnheld on Twitter
Probably ok, but you’re dancing around the question a bit which makes me worry that there’s much more involved :-). “Email provider” vs “Your email” pages seem fine. “Email provider” vs, John Mueller on Twitter
Users want to see what you’re promising with a rich result, so it should be visible when the page loads., John Mueller on Twitter
I work for the Google Search team. Most searches don’t have ads, Danny Sullivan on Mastodon
It keeps them busy (making these “bad links”), so I’d say that’s a win. Spend your time on improving your site instead & ignore them., John Mueller on Twitter
No, you should not do link building with sites like that. (reading between the lines, you probably shouldn’t be doing that kind of link building even with sites that hav, John Mueller on Twitter
Search Engine Land Stories:
Walmart’s ad revenue increased 30% in Q3
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
Google launches new search, shopping and maps features
Is Google Search getting worse?
Device-specific PPC: Why it still matters today
Yelp introduces video and image Spotlight Ads on their homescreen
What is social media marketing?
Other Great Search Stories:
Analytics
How to Use Google Analytics 4 for Marketing, Social Media Examiner
Industry & Business
10,000 Google Employees Could Be Rated as Low Performers, The Information
Googlers Make Memes to Deal With Layoff Anxiety, Business Insider
Has Google Reached Its Peak? Analysis Of The Market Share, Seeking Alpha
Links & Content Marketing
How To Build an Audience by Giving Back – the #BossTalks Story, Content Marketing Institute
Should You Buy Backlinks in 2022? It Depends, Ahrefs
Local & Maps
Google Maps for iOS Gaining Augmented Reality Live View Search in Select Cities, MacRumors
Google Maps update shows fast-charging EV stations, new AR views, CNBC
Mobile & Voice
8 Google Assistant tips for holiday travelers and hosts, Google Blog
Google Assistant can now search & play podcasts by guest/episode, 9to5Google
SEO
3 Simple Ways to Explain SEO to Decision Makers, BruceClay
How Enterprise Luxury Brands Can Leverage SEO to Tap Into New Markets, iPullRank
How to use the new video indexing report in Google Search Console, Yoast Blog
Let’s talk redirects, Search Off the Record
PPC
Lead Generation for Lawyers With Google Ads, PPC Expo
The formula to help you navigate uncertainty, Google Ads Help
Google’s Privacy Sandbox is coming to Android, Digiday
Other Search
Google searches are not a great indicator of electoral success, Washington Post
Is Google Getting Worse?, Freakonomics
Feedback:
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