Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google: Working On Fun Stuff With Search Query Reports In Webmaster Tools
Google’s John Mueller said in a Google+ hangout the other day that Google is working on some “fun stuff” around the search query reporting tool in Google Webmaster Tools.

John said this at 25 minutes and 55 seconds into the video…

Who Is The Google AdSense Client?
couple weeks, there were two high profile stories on AdSense and possible corruption around it.
(1) Google’s Search Ad Policies

TripAdvisor Fined By Italy For Not Stopping Fraud Negative Reviews

The New York Times reported that TripAdvisor, the large hotel and travel booking reviews site, was fined by the Italian Competition Authority for not preventing fake negative reviews on the site.

The fine was about $610…

Google Places Ornaments On Mr. Jingles
Google+’s Mr. Jingles has been dressed up for the holidays, dressed up in ornaments. You can see yourself by clicking on the notification button on Google and Mr. Jingles will look like a Christmas t

John Mueller Helping With Google Webmaster Questions On Christmas Eve

Excuse the horrible job photoshopping the Santa hat onto John Mueller but he was up at 1:30am his local time, last night, Christmas eve, responding to Webmasters in the Google Help forums…

Other Great Search Forum Threads:

Change links to non anchor text or delete altogether?, WebmasterWorld
changed the Hosting and lost SERPs in Google, Google Webmaster Help
Quality Score Up Not Getting Why?, WebmasterWorld