Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said there is no practical difference between using a nofollow link attribute versus the UGC or sponsored link attribute in terms of SEO value. Google said it can handle really long HTML sizes. Google Ads is rolling out the asset library directly in Google Ads. Google’s John Mueller gave a nice unpaid endorsement to Screaming Frog. And Google launched its new years eve Doodle and also easter egg confetti. Since tomorrow is new years eve and this week has been dead (like SEO dead), I’ll probably just post the weekly video recap tomorrow unless something big breaks.
Search Engine Roundtable Stories:
Google: No Difference In SEO Value Between Nofollow, UGC Or Sponsored Link Attributes
Google’s John Mueller confirmed what it has I believe said before, that there is not difference in terms of SEO value between the three link attributes. Google supports nofollow and also UGC and sponsored link attributes. In terms of the difference in SEO value, there is no such thing, they all do the same thing – which is not pass any link value from the source page.
Google: We Can Handle Really Long HTML Sizes Unlike Bing
Google’s John Mueller said on Twitter when it comes to really long HTML file sizes, Google can handle it – and you should not worry about it. The question came up when someone shared a screenshot of Bing Webmaster Tools giving a notice that the “HTML size is too long.”
Google Ads Now Has Asset Library
Google Ads is rolling out or now has the Google Creative Studio’s asset library feature directly in Google Ads. I believe Brett Bodofsky was one of the first to share this on Twitter and George Nguyen confirmed it with Google a couple weeks ago.
Google Search New Years Confetti Again & New Years Eve Doodle
If you do a search in Google Search for [new years] related keywords, Google will bring back the confetti easter egg from last year. Google by default will throw down some confetti and then let you also add more confetti to the mix by clicking on the confetti popper.
Google’s John Mueller Pays For Screaming Frog
How is this for an unpaid endorsement of your SEO product – John Mueller of Google said that he pays for a license to Screaming Frog. He said this on Reddit, where someone was asking how can he convince his boss to pony up for that license.
Google Office Old City Streets Like Hallway Theme
Here is a photo from one of the Google offices where they transformed one of the hallways into a old city like look. The photo was taken back in 2017 and posted on Instagram. I am not sure which offic
Other Great Search Threads:
I don’t think that would matter – the JS doesn’t need to be processed in order to do verification. (Unless you’re doing something non-standard with GTM at least…) If you do see issues, I’d love to hear more., John Mueller on Twitter
I honestly don’t know (& usually we don’t constantly ping the team to ask “are we there yet”), but it seems like the kind of quality-change that we’d want to roll out everywhere. I mean, yo, John Mueller on Twitter
I would probably buy a book of SEO tweets taken out of context like this. https://t.co/iiQmOwl3kO, John Mueller on Twitter
IOS 15 Safari Wont’t Open Google AMP Urls since October – Danny Sullivan Approved, Google Search Community
Is anyone currently using Dynamic Exclusion Lists? https://t.co/r0EwSmO7Db I think it would be cool for us in the #ppcchat community to build a google sheets workbook of multiple lists of the most critical sites to block as we see t, Greg on Twitter
There is no point in wasting money on third-party software tools for Google Ads that help you optimise. Everything the tools charge several hundred $ a month for you can do in Google Sheets for free. #ppcchat, Pay Per Mitch on Twitter
Weird SEO Spam? Search Console Emoji Alert LOL. Looks like GSC alerts via WordPress search exploit? Any action needed? : bigseo, Reddit
What happens when devs don’t listen to SEOs? Why do SEOs advise against .js? What are the differences between technical SEO and content marketing? Learn more about web performance in the latest episode, Google Search Central on Twitter
Search Engine Land Stories:
Google Merchant Center allows retailers to save product filters
4 tips for creating visually stunning display ads
Other Great Search Stories:
Industry & Business
Facebook, Google, Apple, and others face a growing whistleblower movement, Vox
Google cancels CES in-person presence, event organizers going ahead with show, TechCrunch
Google enters 2022 battling antitrust actions on multiple fronts — with more likely to come, MarketWatch
Links & Content Marketing
17 Actionable Content Marketing Tips for 2022, Ahrefs
Local & Maps
Fake Reviews and Brand Pimping: Who Wins and Who Loses, Near Media
Google Algorithm Update Recalibrates Local Search, BrightEdge
Mobile & Voice
Apple’s smart speaker HomePod mini is forgetful, Market Research Telecast
Google Assistant and Lens had a rather quiet 2021, 9to5Google
SEO
Top News-SEO Trends and Predictions in 2022, NewzDash
Ultimate Guide to Robots.txt for SEO, Onely Blog
PPC
After Google’s Landmark Settlement, How Ad Networks Should Tackle Child Privacy, Dark Reading
Google Ads Yet To Resume Service In Gmail For All Desktop Users, MediaPost
Other Search
Amazon slips to 4th in global shopping app installs amid rise of international brands, GeekWire
Feedback:
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