We knew this was coming, Google said ads will be shown in the Google Discover feed and yes, it is something SEOs are not a huge fan of. But it is here and there are ads on the Google mobile home page.

Muhammad Junaid said he saw it come up in his Google Discover feed this morning. He posted this screen shot on Twitter:

I have been trying to trigger Google Ads in my Discover feed since they announced it and even until the moment of publishing this story, I am still not able to see any ads in my feed. Are you?

Forum discussion at Twitter.