There is an interesting conversation going on at Cre8asite Forums about your clients participating in social networks and the importance of that.

The given is that social is growing in importance, as it related to search rankings either indirectly and in the future, directly.

The bigger question in the thread is, do you yourself need to be active in social or does your content need to be socially appealing? The easy answer is both.

But like EGOL said in the thread, not everyone who writes the outstanding content is able to participate within social networks. People are disinterested, too busy, confused or unable to be part of the social networks, i.e. Facebook, Twitter, Google+, LinkedIn, and others.

Does that leave them at a disadvantage or can the content make up for it.

EGOL wrote:

Indeed but if there is a conversation going on at the social network and if you are not there, that can be an issue. Of course, also, building your own authority outside of your own web site, then as you share content, it just helps spread that content through the network – that also is natural.

What is your take on this?

Forum discussion at Cre8asite Forums.

Image credit to BigStockPhoto for puzzle