As you know, Google originally announced SSL search back in 2011 where it would impact “less than 10% of their users.” Now, it is impacting over 90% of users and thus showing [notprovided] to webmasters and marketers about 90% of the time.

That being said, network administrators and ISPs can do something about it. You can force the non-SSL version of Google to your users. How?

As Jessica Schwartz from Google (no relation), said in a Google Web Search Help thread, “there is an option for No-SSL.” She links to this page for schools that specifies the configuration change the network administrator needs to make to prevent SSL searches.

I see no reason why this has to apply just to schools. You can probably do this at your home and your company. And I am sure ISPs can do this as well. Will it happen? Nah, but we can dream.

Forum discussion at Google Web Search Help.