Back in July and earlier this month, we warned you that Google is requiring an update of their Google merchant feeds specification.

Well, that date is approaching fast. September 22nd, two days from now, those new guidelines will go into place.

Google’s Ronald said in a Google Merchant Help thread:

Really, I have never seen Google make so many announcements, so many times, about changes like this. Which implies to me, they are taking this one very seriously.

Update your feeds asap.

Forum discussion at Google Merchant Help.