For the original iTunes version, click here.
We reported on three different Google algorithm updates this week, a bug one on January 9th and 10th, another one on January 5th and 6th, and also a local search ranking update on January 4th. Google reiterates that more changes are coming to deal with the search spam you see in Google’s search results. Google has dropped the FAQ and how-to rich results in the search results again. Google said there is no such thing as a perfect formula for search rankings. Google also said author bylines don’t help you rank better in search. Google said the primary source for your snippets are from the page content. Google said it does not use GA for ranking even within Search Console. Google is still working on site name issues. Google Search Console’s crawl rate setting is gone. Google sitemaps ping endpoints no longer work. We have some data on the Google Perspectives feature. Google talked about the Japanese keyword hack. Google Assistant is dropping a ton of features, does this help us with Google Search. Microsoft may extend Bing Chat’s memory beyond 90 days. Bing Search is testing replacing the Chat menu item with Chat w/GPt-4 and Copilot. Google Ads updated the auction insights box. Google LSAs has a new direct business search feature. Google has updated its sensitive event policy. Microsoft Advertising is moving Hotel Center to Lodging campaigns. Google is shutting down Websites made from Google Business Profiles. Google Search has a bug for zip code searches. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
Search Topics of Discussion:
Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th
Google Search Algorithmic Volatility Friday On January 5th & Saturday 6th
Google Local Ranking Algorithm Update On January 4th (Unconfirmed)
Google Reiterates: We Have Changes Coming To Deal With Search Spam
Google Search FAQ Rich Results Drop Out Again
Google How-To Rich Results Dropping Out Of Search Results Again
Google: No Such Thing As Perfect Formula For Ranking
Google: Author Bylines Don’t Help You Rank Better; Google Doesn’t Check Credentials
Google Says Search Result Snippets Generated Primarily From Page Content
Google: We Don’t Use Google Analytics Data For Ranking Even When In Search Console
Google Still Working On Site Name Issues Within Google Search
Google Search Console Crawl Rate Setting Is Officially Gone
Google Sitemaps Ping Endpoints Officially No Longer Work
Report: Google Perspectives Dominated By Twitter, YouTube & Reddit
Google On The Japanese Keyword Hack
Did Search Win With The Google Assistant Feature Loss
Microsoft May Extend Bing Chat’s History Beyond 90 Days
Bing Search Menu Tests Chat Button That Says Chat w/GPT-4 & Copilot
Google Ads PMax Auction Insights Box Adds Competitive Data
Google Local Services Ads Direct Business Search Shows Your Ad On Branded Queries
What’s Google Ads Sensitive Event Policy
Microsoft Advertising Dropping Hotel Center Accounts For Lodging Campaigns On Feb 6
Google Shutting Down Google Business Profiles Websites – Redirects Only A Few Months
Google Search Bug Returns Products For Zip Code Searches
Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!
