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It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates Google has ever released. Google also released a March 2024 spam update. Google updates a number of its spam policies while dishing out tons of manual actions. Google also updated its search quality raters guidelines. Google said it still tries to avoid overlapping these Google algorithm updates. Most SEOs feel these updates won’t result in big changes to search quality, but Google believes it will. I also posted the monthly Google Webmaster Report for March. Google spoke about reliable information and if it knows what it is or not. Microsoft announced IndexNow Insights and a new top SEO insights report in Bing Webmaster Tools. Google Search Console updated its recipe rich results report. Google Search Console also said event rich results stopped showing up in search. Google has shut down the Google Business Profile websites. A few Google Business Profiles tools went down Thursday night. Bing Deep Search is live again after a horrid first launch. Bing added new Copilot settings. Google Ads will automatically pause inactive ad groups. Google Ads officially launched the Solutions tool. Google Local Service Ads will get new verification requirements. Google Ads Editor seemed to launch version 2.6 this week. Microsoft Advertising rolled out Performance Max globally. Google AdSense for Search site to require new verification as well. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
0:00 – Introduction
1:17 – Google March 2024 Core Update Rolling Out – It’s A Big Core Update
4:22 – Google March 2024 Spam Updates Rolling Out – Scaled Content, Expired Domain & Site Reputation Abuse
6:24 – Google Unleashes Manual Actions Galore After Search Spam Policy Updates
8:26 – Google: We Still Try To Avoid Overlapping Algorithmic Updates
9:32 – Google Search Quality Raters Guidelines Untrustworthy Pages Section Updated
10:19 – ~80% Feel Google’s March Core & Spam Updates Won’t Reduce Low-Quality Search Results
10:54 – March 2024 Google Webmaster Report
11:11 – Does Google Search Know What Is Reliable Information
12:05 – New Bing Webmaster Tools IndexNow Insights & Top SEO Insights
12:35 – Google Search Console Recipe Rich Results Report Updated
13:13 – Search Console: Google Search Changes How Event Rich Results Appear
13:41 – Google Shut Down Google Business Profiles Websites This Morning
14:11 – Some Google Business Profiles Tools Are Not Working
14:40 – Bing Deep Search Now Live Again
15:11 – New Copilot Settings Now In Bing Search
15:29 – Google Ads To Automatically Pause Inactive Ad Groups
15:54 – Google Ads Solutions Tool Now Officially Live
16:18 – Report: Google Local Service Ads To Gain New Verification Process
16:43 – Google Ads Editor Version 2.6 Is Now Out
17:06 – Microsoft Advertising Performance Max Globally Available Today
17:17 – New Site Level Approvals For AdSense for Search (AFS) Sites
17:29 – Conclusion
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