This week, we noticed that many, but not all, of the Google rank tracking tools were cooling, but then later this week, the SEO chatter heated up. Google Merchant Center says AI-generated reviews are spam. John, Gary, and Martin spoke about TLDs and domains for Google SEO. John Mueller called programmatic SEO a fancy banner for spam. He also said just because Google removes your title from your title link doesn’t mean you should. Google is testing more visual search results again. Google is testing comparison sites boxes and lists, and interfaces. Bing now has dark mode for Bing Search and Bing Chat. Google Ads performance max upgrade tool is out for dynamic search ads. Google Merchant Center launched collections. Google Business Profiles moved the appointment link to the booking section. Google also updated the food ordering settings in Google Business Profiles. Google Business Profiles messaging has a new away mode setting. Google Business Profiles is testing automated FAQs features. Google and Microsoft reported earnings, and I dug into their ad business. And I posted part two of my interview with Fabrice Canel on generative AI content and IndexNow. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Search Topics of Discussion:
Google Search Ranking Algorithm Volatility Finally Cooling?
Google Search Ranking Algorithm Update Chatter Signals – July 26
New Google Merchant Center Policy Says AI Generated Reviews Are Spam & Disallowed
Google Search On Top Level Domains: Spammy, Keyword Rich, Coming Soon Page & More
John Mueller: Programmatic SEO Often A Fancy Banner For Spam
Google: Just Because Google Drops Your Site Name From Its Title; Doesn’t Mean You Should
Google Search Tests More Visual Elements For Featured Snippets, Top Stories, Products & More
Google Search Comparison Sites List & Box Interface
Dark Mode Now Rolling Out On Bing Search & Bing Chat
Google Ads Performance Max Upgrade Tool Now Available For Dynamic Search Ads (DSA)
Google Merchant Center Collections – Group Products Together
Google Business Profiles Appointment Link Moved To Booking Section
Google Business Profiles Food Ordering Settings
Google Business Profile Messaging With Availability Status & Away Mode Settings
Google Business Profiles Automated FAQs Feature
Google Ad Revenue Up 3.3% & Bing Ads Revenue Up 8%
Vlog #233: Fabrice Canel On Generative AI Content & IndexNow

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