This week, I do the search video recap from up north in Israel – sorry for the quality and lack of a display behind me. Google announced a restructuring where Google is now part of a new larger company named Alphabet, Inc. But the Alphabet web site has hidden links, as a joke. Google said they would like to make interstitial a negative ranking factor. Google said they do not use user actions as a ranking factor. Google said soft 404s are the same as 404s as it can be used to discount negative links pointing to the page. Google said you can use pipes in the titles but what about the URLs. Google wants to know how SEOs detect duplicate content issues. Google’s new 3-pack local results have a new eye tracking study. Google Map Maker launched this week in six countries. Moz released their big search rankings factor study. Google Shopping has three new automated bidding solutions. And since I am in Israel, I decided to close out speaker pitches for SMX Israel. That was this week in search at the Search Engine Roundtable.

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Search Topics of Discussion:
Google Now Part Of Alphabet, Inc. – No Joke
Will Google Ban Their Parent Company’s Web Site? Alphabet abc.xyz
Google: I’d Love To Make Interstitials A Negative SEO Ranking Factor
Google: User Actions On Your Web Site Are Not A Ranking Factor
Google: Even Links To Soft 404 Pages Are Not Counted
Google: 404s Don’t Impact The Google Panda Algorithm
Google: Will Pipes In URLs Work?
Google: You Can Use Pipes In Title Tags
Google To SEOs: How Do You Detect Duplicate Content Issues?
New: Google Local 3 Pack Eye & Click Study
Google Map Maker Has Officially Reopened In Six Countries
The 2015 Moz Search Engine Ranking Study Shows Links Still Super Important
Google Shopping Automated Bidding: Max Clicks, Enhanced CPC & Target ROAS
Last Call For Speaker Pitches For SMX Israel

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