This week in search, I cover Matt Cutts doing the ALS Ice Bucket Challenge and I then do it live (I slowed that part down to make it more dramatic) in the introduction of the video and nominal Google’s John Mueller & Search Engine Land’s Matt McGee and Greg Sterling. Google’s Amit Singhal posted his 10 most significant changes to Google in the past ten years and said Google did 890 changes in the past year. Google penalized two European link networks this week. Google said mobile content doesn’t need to worry about duplicate content. Don’t worry too much about those negative SEO extortion emails. Bing is a bit too pushy with their malware notifications. Google AdSense will take a hit with HTTPS migration. Why does Twitter outrank me after switching to HTTPS? Google is testing a new local card instead of the local carousel. Google AdWords has website call conversions, which is awesome. Google AdWords enables multiple currencies for conversion tracking. Google app promotion is now globally available. Google AdWords has a new bulk update interface. Google AdWords enabled conversion selection with bid automation. Google is disallowing paintball gun ads within AdWords. Google Now shows you flight alternatives for delayed or cancelled flights. Bing has an image widget tool. Google’s birthday doodles now shows your age in seconds. Google’s easter eggs work with query refinement, which makes for a great search hack. That was this week in search at the Search Engine Roundtable.

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Search Topics of Discussion:
Google’s Matt Cutts Ice Bucket Challenge & Challenges His Spam Team
Google’s Head Of Search 10 Biggest Search Milestones With 890 Changes In Past Year
Google Penalizes Link Networks In Europe & Germany Over Weekend
Google: Don’t Worry About Duplicate Content With Mobile Sites
Negative SEO Extortion Emails: Are Your Concerned?
Bing Malware Notifications Correct?
Google AdSense Earnings Drop With HTTPS Migrations
Twitter Outranks Me After HTTPS Migration
Google Testing Dropping Local Carousel
Google AdWords Website Call Conversions
Google AdWords Enables Multiple Currencies For Conversion Tracking
Google App Promotion Ads
Google AdWords New Bulk Update Interface
Google AdWords To Enable Conversion Selection For Bid Automations
Google AdWords Paintball & Other Dangerous Weapons Ban
Google Now Alternative Flights When Your Flight Ain’t Working Out
Bing Image Widget Tool
Google Birthday Doodle Shows Your Age In Seconds
Google’s Blink HTML Trick Works On Query Refinements

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