This week, I cover a lot more on Penguin. First, the recoveries have started and Google confirmed it should be done fairly soon, probably next few days. The recoveries thus far look very impressive. Early on, our polls showed that the recoveries were not but that has changed. Google says you should keep on using the disavow file even though Google devalues with Penguin versus demotes. Google paid $100,000 for a link from Apache.org, nah but still funny. Google said negative SEO still not a concern for them. Google said directories are not the right way to build links. Google said 301 redirecting all your old pages to your home page will result in them being a soft 404. Google showed off the Google Home and Assistant and how they handle featured snippets is way cool. Most SEOs want an intrusive ad interstitial penalty tool from Google. Google is testing an advanced verification method for Google My Business. Google is displaying more images in the mobile results. Google AdWords updated their mobile apps. Google AdWords Editor upgraded to version 11.6. Google AdSense launched a new design for their ad units. Google Analytics is working on the referrer spam issue. That was this past week in search at the Search Engine Roundtable.

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Search Topics of Discussion:
Google: Penguin Recoveries Still Rolling Out But Should Be Done Very Soon
SEOs Noticing Google Penguin 4.0 Recoveries Now
Google Update Chatter Suggests Penguin Movement Or Algorithm Changes
Only 12% Said They Saw Ranking Improvements After Google Penguin 4.0
Google: Keep Using Disavow File Even Though Penguin Devalues Links
Google Not Concerned With Negative SEO With New Penguin 4.0
Get A Text Link From Apache.org For $5k Per Year, Google Did For $100k Per Year
Google: Reconsideration Requests Never Worked For Penguin Or Other Algorithms
Google: Directories Often Not The Right Way To Build Links
Google: 301 Redirecting All Pages To Home Page Are Seen As Soft 404s
Listen To How Google Home Quotes Features Snippets
78% Of SEOs Want An Interstitials Testing Tool From Google
Google Advanced Verification For Locksmiths & Plumbers To Reduce Map Spam
Google Displays More Images In Mobile Web Results
Google AdWords Updated Their Android & iOS Apps
Google AdWords Editor v11.6 Adds Universal App Campaigns & More
Google AdSense New Ad Unit Design Launches With Modern Look
Google Analytics Actively Working On Spam Issue

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