Another busy week, I start it off with the monthly Google webmaster report. Google said there is no such thing as an EAT score. Google said you cannot rent experts or specialists to improve your EAT. Google said some day, some where, machine written content might be okay with its webmaster guidelines. Google said content accuracy is a ranking factor, contradicting what it said before. Google said crawl spikes might be about algorithm updates, another contradictory statement. Bing is testing a new content submission API, which means no crawling needed. Google Search Console added two new video reports, for performance and enhancements. Google also sent out video markup Search Console notices. Google core updates are unrelated to bad links. Google said links do not expire. Google said you do not need third party link tools. Google said forcing a crawl to get Google to discover a link won’t help much. Google said the new link attributes are to help Google, not you. Google News now has a stricter bar to get into its index. Google Shopping Ads has user generated images product reviews. Google AdSense Auto ads now easier. Check out the vlog with Britney Muller this past week. This weeks video is sponsored by RankRanger, make sure to subscribe on YouTube to this channel. That was this past week in search at the Search Engine Roundtable.

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Search Topics of Discussion:
October 2019 Google Webmaster Report
Google: We Do Not Have An EAT Score
Google: Renting Specialist Or Expert Names Does Not Help With EAT
Someday Machine Written Content Will Be Okay With Google Webmaster Guidelines
Google: Content Accuracy Is A Ranking Factor
Google: Some But Not All Algorithms May Trigger Spikes In Crawl Rates
Bing Tests Content Submission API Removing Crawling Requirement
Google Search Console Adds Video Performance & Enhancement Reports
Google Sends “Fix Videos Markup For” Search Console Messages
Google: Core Updates Are Not About Bad Links
Google: Links Do Not Expire But They May Become Less Important Over Time
Google: All You Need Is Google’s Link Tool, Not Third-Party Tools
Google: Forcing Crawling Of Pages To Discover Links Won’t Do Much
Google: The New Link Attributes Are Designed To Help Us Understand Better
Google News Increases Bar For Application Process
Google Shopping Ads With User-Generated Images In Product Reviews
Google: AdSense Auto Ads Easier & Improved
Vlog #19: Britney Muller Of Moz On Google Featured Snippets & More

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