First, sorry for the static in the beginning, it stops after 30 seconds. This week, we had another Google search ranking algorithm update to report on, but at least Mordy Oberstein from Semrush proved I am not crazy about reporting on these updates. Google has updated its search quality raters guidelines document, it was last updated about a year ago. Microsoft Bing and Yandex announced IndexNow, an initiative for all search engines to enable instant indexing, but most search engines are not partaking. Google looks to have begun rolling out the things to consider, refine this search and broaden this search features. Google review snippets has a new author name length guideline of 100 characters. Google said different content intents on a site is okay but avoid it on the page level. Google spoke about centerpiece annotations, an internal word they use at Google. Google said authors are not a direct ranking factor. Bing said it checks your XML sitemap file daily. Google asks if you had more exportable data for the Search Console performance reports, how would you use it. Google My Business replaced the “led” attributes with “owned.” Google local is testing purple hears for women owned businesses. Google My Business has a new “crowd” section of attributes. Microsoft Advertising launched health insurance ads. Google has a new policy to prohibit false claims that undermine the democratic process. Google Analytics had a bug on October 18th where an hour of data was lost, and is unrecoverable. A Google survey asks if you’d pay a subscription fee for search results without ads. And Frederic Dubut announced he left Microsoft Bing after 13 years at the company. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Search Topics of Discussion:
Semrush: Google Search Algorithm Updates Are More Extreme This Year
Possible Google Search Algorithm Ranking Update October 15th – October 18th
Google Updates Search Quality Raters Guidelines On October 19th
IndexNow – Ping Some Search Engines With URLs For Instant Indexing
Google May Be Rolling Out Things To Consider, Refine This Search & Broaden This Search
New: Google Review Snippets Author Name Must Be Less Than 100 Characters
Google: Different Intent Content On A Page Basis Can Confuse, Not Site Level
Google Centerpiece Annotation: Primary Content Of Page & Site
Google: Author Not A Direct Ranking Factor
Bing Checks XML Sitemap File Daily
Google Asks How You’d Use More Exportable Data From Search Console
Google My Business Attributes Replaced Led With Owned
Google Local Tests Purple Heart Label For Women Led Businesses
Google My Business Crowd Attributes For LGBTQ+ Friendly & Transgender Safespace
Microsoft Advertising Launches Health Insurance Ads
New Google Policy Prohibits False Claims That Undermine Democratic Process
Google Analytics Bug Results In Unrecoverable Data Loss On October 18th
Google Survey Asks You If You Want Ad Free Search Results For Paid Subscription
Frederic Dubut Leaves Microsoft After 8 Years Working On Bing

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