This was a fun week, being that you all ruined the internet. First up Google shocked us with a new core update, the November core update. The Google October core update had a bug that impacted some sites’ performance in Google Discover. A new Google reviews update is coming next week; it will be the last they confirm. Google announced again that mobile-first indexing was complete but added more news around Search Console. The Verge said that SEOs and Google ruined the internet, but no, the internet is better off because of us. Google explained why it updates and changes its search algorithms. Google warned recipe bloggers to ensure easy access to key parts of the recipe. Google said we should stop thinking about what we should do for Google. Google’s helpful content update uses machine learning; it is not about content being old, and it is not about one character on a single page. Google again said schema doesn’t improve rankings. Google said keyword stuffing is not about the number of times a word is on a page. Google updated its video structured data documentation to include timezone recommendations. Google Search is testing bold green deal labels for product results. Google added more details on top retailer knowledge panels. Google Business Profiles added small business and parking attributes. Google Merchant Center Next added the Business Profile section. Google Local Service ads now more evenly show advertisers. Google Ads has this intrusive survey when you pause a campaign. Google Ads Editor 2.5 is out. Google AdSense is changing how it pays publishers. Google launched a new Ad review center in AdSense, Ad Mob, and Ad Manager. Google Search Generative Experience now triggers for recipes. Google Bard now responds in real-time. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
Sorry for not editing out the cough at 13:35 in the video…
Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here
Search Topics of Discussion:
Google November 2023 Core Update Rolling Out
Google Core Update Bug Resulted In Discover Traffic Issues – Now Fixed
New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update
Google Mobile First Indexing Now Really Done
No, SEOs & Google Didn’t Ruin The Internet & Nor Is The Internet Ruined
Google On Algorithm Updates: The “Web Changes. Content Changes. People’s Expectations Change”
Google To Recipe Bloggers: We’ve Heard Complaints, Ensure Key Parts Of Recipe Have Easy Access
Google: Stop Thinking What Should I Do For Google When Writing Content
Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful
Google: Old Content Doesn’t Make It Unhelpful Content
Google’s Helpful Content Update Is Sitewide; A Single Character Change Won’t Help You
Google Again Says Schema Does Not Make Your Site Rank Better
Google: Keyword Stuffing Isn’t About The Number Of Times A Word Is Repeated
Google Video Structured Data Docs Now Recommend Time & Timezone Inclusion
Google Search Deals Section With Green Discount Labels
Google Will Add More Details To Retailers Knowledge Panels
Google Business Profiles Adds Small Business Attribute
Google Business Profiles Adds Detailed Parking Attributes
Google Merchant Center Next Adds Google Business Profile Details
Report: Google Local Service Ads Showing Ads More Evenly
Google Ads New Intrusive Popup Survey When Pausing A Campaign
Google Ads Editor Version 2.5 Is Now Out
Google AdSense Payment Revenue Share Structure To Change & Impression Payments Coming
Google AdSense Launches New Ad Review Center
Google Search Generative Experience Now Triggers AI Answers For Recipes
Google Bard Responds In Real Time, Like Its Competitors
Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!
